Boost ASO Performance by Responding to Customer Reviews

man wearing brown suit jacket mocking on white telephone

Customer reviews and ratings are not indexed data in the App Store, but responding to customer reviews positively affects your ASO performance and boosts App Store ranking. Let’s explore how this is possible. Customer reviews and ratings are crucial for the App Store’s ranking algorithm. However, no one knows the exact formula behind it. The … Read more

Mastering ASO: The Winning App Name, Subtitle, Keywords Strategy

blue and white logo guessing game

Coffee, anyone? Welcome to the Mastering ASO series, this will be a long series, so put your coffee on and sit back.  The App Store was launched in 2008 and since then, it has facilitated millions of apps. Listing these millions of apps and showing search results actually prompted Apple to create a small-scale search … Read more